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Creating a Culture of Belonging: Beyond the Buzzwords

Creating a Culture of Belonging: Beyond the Buzzwords

Article

5 min read time

Written by the Elite Vision Recruitment Team

Equality, Diversity & Inclusion (EDI)

In recent years, “belonging” has become the buzzword of boardrooms and HR handbooks — but true belonging goes far deeper than corporate catchphrases. It’s the result of consistent, intentional efforts to create a workplace where every individual feels respected, safe, and genuinely valued.

So how do you move from talking about belonging to truly building it?

 

1. Understand the Difference: Diversity vs Inclusion vs Belonging

  • Diversity = Representation: “Who’s in the room?”

  • Inclusion = Access: “Do they have a voice?”

  • Belonging = Connection: “Do they feel safe, seen, and supported?”

Belonging is emotional. It’s not about fitting in — it’s about feeling free to show up fully as yourself without fear of judgment or exclusion.

 

2. Psychological Safety Starts With Leadership

Leaders set the tone. To foster belonging:

  • Encourage vulnerability by admitting mistakes

  • Listen without defensiveness

  • Praise contributions from across the organisation, not just the loudest voices

According to Google’s research, psychological safety is the #1 predictor of high-performing teams.

 

3. Build Inclusive Systems, Not Just Moments

One-off events, posters, and pledges aren’t enough. Real belonging requires systems that back up the message.

  • Create career progression pathways for underrepresented employees

  • Offer inclusive benefits (mental health support, carers’ leave, etc.)

  • Fund employee resource groups and give them decision-making power

“Inclusion without equity is cosmetic.”

 

4. Let Employees Tell You What Belonging Looks Like

Belonging isn’t a top-down initiative — it’s co-created with your people. Use:

  • Anonymous surveys about culture and safety

  • Listening circles or facilitated discussions

  • Feedback sessions that lead to action (and communicate follow-ups)

Remember: asking for feedback without acting on it erodes trust.

 

5. Celebrate People as They Are

Belonging grows when people feel their identity is recognised and respected — not tolerated or hidden.

  • Honour religious and cultural observances in the workplace

  • Recognise neurodiversity and offer flexible ways to communicate/work

  • Create visual signals of support (e.g. pride lanyards, multilingual signage)

Small signals add up to strong cultures.

 

A culture of belonging doesn’t happen by accident. It’s earned through consistency, accountability, and care. It’s felt in the everyday interactions, policies, and choices your business makes.

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14 March 2025

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