Creating a Culture of Belonging: Beyond the Buzzwords

Article
Written by the Elite Vision Recruitment Team
Equality, Diversity & Inclusion (EDI)
In recent years, “belonging” has become the buzzword of boardrooms and HR handbooks — but true belonging goes far deeper than corporate catchphrases. It’s the result of consistent, intentional efforts to create a workplace where every individual feels respected, safe, and genuinely valued.
So how do you move from talking about belonging to truly building it?
1. Understand the Difference: Diversity vs Inclusion vs Belonging
Diversity = Representation: “Who’s in the room?”
Inclusion = Access: “Do they have a voice?”
Belonging = Connection: “Do they feel safe, seen, and supported?”
Belonging is emotional. It’s not about fitting in — it’s about feeling free to show up fully as yourself without fear of judgment or exclusion.
2. Psychological Safety Starts With Leadership
Leaders set the tone. To foster belonging:
Encourage vulnerability by admitting mistakes
Listen without defensiveness
Praise contributions from across the organisation, not just the loudest voices
According to Google’s research, psychological safety is the #1 predictor of high-performing teams.
3. Build Inclusive Systems, Not Just Moments
One-off events, posters, and pledges aren’t enough. Real belonging requires systems that back up the message.
Create career progression pathways for underrepresented employees
Offer inclusive benefits (mental health support, carers’ leave, etc.)
Fund employee resource groups and give them decision-making power
“Inclusion without equity is cosmetic.”
4. Let Employees Tell You What Belonging Looks Like
Belonging isn’t a top-down initiative — it’s co-created with your people. Use:
Anonymous surveys about culture and safety
Listening circles or facilitated discussions
Feedback sessions that lead to action (and communicate follow-ups)
Remember: asking for feedback without acting on it erodes trust.
5. Celebrate People as They Are
Belonging grows when people feel their identity is recognised and respected — not tolerated or hidden.
Honour religious and cultural observances in the workplace
Recognise neurodiversity and offer flexible ways to communicate/work
Create visual signals of support (e.g. pride lanyards, multilingual signage)
Small signals add up to strong cultures.
A culture of belonging doesn’t happen by accident. It’s earned through consistency, accountability, and care. It’s felt in the everyday interactions, policies, and choices your business makes.
creating-a-culture-of-belonging-beyond-the-buzzwords
14 March 2025